The goal of creating mockups is to give your ideal client a peek at what the design may look like on the products they create, and how the design can appeal to their customers.
In this blog series, we will find ways to present our designs using beautiful product photography, and learn how to create our own branded reusable and customizable mockups.
There are a few important things to consider before making mockups:
1. Who is your ideal client?
2. If they are a business, what do they sell?
3. Who is your ideal client’s audience?
Another important factor to consider is what products do you want to see your work on? And, what is your design’s theme?
LIST YOUR PRODUCT CATEGORIES
If you are a designer, and do not sell physical products, then listing out your product categories will help in narrowing down what product types you would like to feature your artwork.
This is my list of product categories on which I would like to see my artwork:
- Home Decor
Make a list of the product categories on which you would like to see your work sold, and then create a list of items and matching prop accessories from within those categories.
MAKE A LIST OF ITEMS TO MOCKUP & MATCHING PHOTO PROPS
Here is a list of items I plan to mockup with new fabric patterns and design elements:
- Summer shorts & tank - matching prop ideas: sunglasses, jewelry, toys, purse, hair accessories
- Baby pants - matching prop ideas: hair clips, small toys, socks
- Dress - matching prop ideas: hair clips, small toys, purse, shoes
- Toy house - just because it will be fun!
Now that you have your main products and list of photo prop accessories, look around your home for these items. The main product item should be white, or light in color, with little to no decoration. Sometimes, items that we want to mockup can be hard to find in white (like a child’s swimsuit). This is where stock photography comes in, or creating a mockup using vector elements instead of a photograph (which we will discuss in a later post).
Be sure to pick accessories that will go well with your brand style and the designs you want to mockup. For example, if you are mocking up a girly pattern design for a kid’s swimsuit, you will want girly beach accessories and items, and preferably ones that match the colors used in your designs.
It is a good idea to master the art of taking your own product photography. I don't consider myself a professional photographer, but I have spent time learning how to photograph and edit my images.
It is sometimes very hard to find the perfect stock photo, and instead of devoting hours to searching online, I learned from photographers. I asked my photographer friends what they used, observed best practices, joined groups that discussed photography, and took courses like this one here from Brit & Co. This course was really helpful for me, and if you have a Skillshare membership, add it to your classes.
If you don't want to do the photography yourself, you can always hire a photographer to take the product shots for you, or use stock images. But, be sure the stock images and photographer you use will allow you to edit the photos, because you will be editing them by creating a mockup.
If you are taking your own photos, here is a list of tools you will need to get the job done (this is what I use, and you can modify this list based on what works for you).
What you will need:
- Large white foam core board
- 2 folding white foam presentation boards
- A great location in your home or studio that gets lots of natural light
- A decent digital camera (mine is nothing crazy, just a Canon Powershot SX130 IS that we got 6 years ago) - if you have a nice newer iPhone you can use that, but I prefer my digital camera
- Micro SD Card & SD card reader
- Adobe Photoshop
My camera is in no way top of the line, but it works, and I recommend using what works until you can upgrade to better equipment.
Be prepared and really plan out your materials before doing your photo shoots. There is nothing more frustrating than going to photograph your mockups and discovering you have no idea where to start (I learned that from experience). Taking the time to plan things out, gathering the right materials, and having a shot list of items you want to photograph will streamline the shoot and keep you on task.
I created a checklist to help you get organized and be ready to take some beautiful product photography. If you plan to hire a photographer or use stock photos, you will not need to check off the list of photography tools in the checklist. But, the checklist will still be helpful in planning out what items to mockup and deciding on the photographs you will need.
Download the Checklist
Sign up for my free creative resource library and get new content from my studio delivered to you every month, and get this checklist under the Worksheets, Workbooks, & Guides section.
If you are already a subscriber, you can access this resource with the usual passcode for the creative library included in each of my newsletters. The next post in this series will go over photographing your items and editing the photos in Adobe Photoshop to prepare them for creating your mockups.
What items are you going to mockup? What is your design’s theme? Do you have any experience with photography? Let me know in the comments!