6 Ways to Speed Up The Process of Creating Products
When it comes to creating product collections there are so many things to do, and sometimes not enough time to do it all. You’ve researched, know your ideal buyer and their needs, have come up with an amazing product idea, and are now ready to get it out into the world.
But, you still have to develop it, take amazing product photos that will be instrumental in selling your product, create a marketing plan, develop emails, opt-ins, social posts, and the list goes on and on.
And right now it is just you working to make it all happen.
I get it, because I am right there with you. It can be overwhelming! But, when you take it one task at a time it doesn’t seem so daunting. Each task you complete gets you closer to your product release date.
I have developed my own process for creating and launching new products, and I am going to share with you 6 things I have done previously and am doing right now to speed up the process of creating products.
1.) Batch Create Everything
Working in batches is probably one of the most effective ways to save time I have ever implemented in my business. By working in batches, you can accomplish so much because you get into what is called flow. Flow is a state of mind, and it happens to me nearly every time I paint illustrations. I become highly focused on the task, and I am usually always trying to push myself to try something new when painting.
Out of all the books I read in 2017, my favorite was Drive by Daniel H. Pink, and he eloquently defines flow with these words,
You can find the book Drive, by Daniel H. Pink on Amazon by clicking here.
I loved Daniel’s definition so much I even shared it with our teenage son to teach him about how work should really feel. I have noticed when I batch create my artwork and some business tasks, I get into flow. It does depend on the task of course, and some tasks are easier to get into flow with than others. For my watercolor graphics products I sketch all the elements, then paint them, working in batches to create flowers, leaves, and other elements.
2.) Utilize Design Resources
If you are not an illustrator or artist, there are tons of design resources available to license on Creative Market and the Design Cuts Marketplace. It would be remiss of me to not mention my own (quietly -inserts - plug) graphics resources right here on this web site, and in my Creative Market shop.
Using premade design graphics and patterns saves you the time involved in creating those elements on your own, and can speed up the process of getting your product to market.
You could also commission an illustrator or artist to design something custom for you to meet your exact design needs for your product.
3.) Use Professional Mockups & Photography
Mockups are a huge time saver for me. I use them all the time in my product images, and I will even take stock photography and incorporate my artwork into the image. I love creating a new image to share how my products can be used and give customers ideas of the different products they can create with licensing my artwork.
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You can find mockups and stock photography on Creative Market, and some of my favorite mockups are by Mockup Cloud. Below is one of my favorite mockup creators that I use myself when creating product images.
Another stock photography shop I love on Creative Market is Twigy Posts. She has some really beautiful stock photos and bundles that are great for using as backgrounds when mocking up your products.
Jana from Twigy Posts also gives away freebies to her newsletter subscribers (yep, I am one of them) and she is a great resource for stock photos for your brand. Find out more on her web site.
4.) Outsource Help Where You Need It
I am beginning to embrace the fact that I cannot do everything myself if I want to grow my business. Recently I hired another artist to do the title lettering for one of my products and it was so nice handing that work off to her and being on the receiving end of commissioning a custom design.
I plan to do more outsourcing in 2018 for different projects I want to accomplish this year. Just the process of outsourcing something puts you into a different mindset as a business owner.
If there is something you know you should hire out for in your business, I want to encourage you to plan for that expense and make it happen.
5.) Create the Product But Don’t Launch it Right Away
When I finish a graphics product and have the designs, files, and product preview images all ready to go, it is difficult to not just launch the product. But the problem with just launching a product without a thought out plan is that the launch could fall flat or not generate the sales it should have initially if there was a fully finalized marketing plan in place.
By sharing how the product is being created as you are creating it, can involve your followers in the design process, and generate interest in your product.
I am doing this with the newest product I am creating right now. One of the goals I set for myself at the end of 2017 was to begin sharing my work in a fun new way. I wanted to share some inside looks at creating my new watercolor graphics set and decided I would share videos of some of my painting process on Instagram in 2018. There are several videos already on instagram just like the one above. Click here to take a peek.
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6.) Use the Right Tools for the Job
Getting my iMac was such a huge investment in my business, but also one of the most time saving things I have ever done, seriously! It gives me the right tools for my business, and has sped up the process of creating my products and content tremendously.
For example, I wanted to start sharing how I create my graphics products with video footage, but I found it difficult to do with my old PC. I didn’t have easy software to use, and my PC crashed on me regularly. It was high time for an upgrade. The iMac has all the tools I need to accomplish this goal and so much more.
Now, as I am painting my artwork in batches, I also video record the creation process with my iPhone. Then, I easily airdrop them to my iMac and batch edit the videos in iMovie. Work becomes so much easier with the right tools for the job.